Client
Celler Masroig
Project
Campanya Els Millors a prop teu
Audiovisuals
The best ones at your
The need
The wine Vinyes Velles from the Les Sorts range of Celler Masroig was recognized as the best red wine in the world at the Concours Mondial de Bruxelles.
We designed a strategic campaign to transform this international recognition into brand positioning, consolidating Les Sorts Vinyes Velles as an exceptional, accessible, and contemporary wine and reinforcing the prestige of Celler Masroig in Montsant. Under the concept “The best near you," we brought the brand closer to new audiences and valued the winery’s history and experience.
Audiovisual
We created the main audiovisual piece of the campaign with the idea of showing why the wine "LES SORTS VINYES VELLES" is the best in the world, showing where it comes from, how it is made, and how to enjoy it, and following the main idea of the video.
It was recorded in 16:9 format, with a duration of 50 seconds, in 4K at 50 fps to guarantee maximum quality in large-format projections and high-resolution screens.
It was recorded in 16:9 format, with a duration of 50 seconds, in 4K at 50 fps to guarantee maximum quality in large-format projections and high-resolution screens.
Social media
At the same time, we developed versions adapted to different formats and digital platforms, ensuring optimal performance in all environments. Every technical and narrative detail was taken care of so that the visual quality reflected the international prestige of Celler Masroig.
The main image, starring Alexia Pascual, brings proximity and freshness, aligning with the concept “The best, near you”. At the same time, we created executions focused exclusively on the product, guaranteeing visual coherence and maximum enhancement of the wine.
Digital and
printed pieces
To ensure a coherent presence across all channels, we developed pieces adapted to digital formats and printed media.
In digital, we optimized visibility on portals and standard advertising, guaranteeing clarity and visual consistency. For the press, we created pieces adapted to the usual formats, maintaining a hierarchy of content and optimal visibility of the product and the campaign message.
