Client
Mascot Nature
Project
Graphic identity
Branding
Branding
Branding
Mascot Nature
The need
Mascot Nature commissioned us to create a graphic identity that conveyed naturalness and confidence, differentiating itself within the dog snack market and reinforcing the link with animal health and welfare.
The brand
As an expression of naturalness and proximity, the rounded shapes of the logo evoke softness and trust. The lower line, solid and elongated, recalls the bond between pet and owner, like a leash that unites and accompanies. The brown color, inspired by the earth and natural origins, reinforces the connection with the essence of its products.
Applications
The packaging and labels have been designed with a coherent image adapted to the product, ensuring good readability and brand recognition. A poster has also been created to reinforce visual communication and convey the natural values of Mascot Nature.
Website
The website has been created in coherence with the brand identity, respecting its visual style and enhancing its digital presence. The structure and graphic resources convey the company's values, offering a fluid user experience that is true to its character.
