<style id="elementor-post-22360">.elementor-22360 .elementor-element.elementor-element-futestens{padding:0px 0px 0px 0px;}.elementor-22360 .elementor-element.elementor-element-futestenc > .elementor-element-populated{padding:0px 0px 0px 0px;}body.elementor-page-22360 .section-masthead .section-masthead__background{height:900px;}body.elementor-page-22360 .section-masthead .section-masthead__background img.of-cover{object-position:50% 50%;}:root body.elementor-page-22360{--page-title-display:block;}@media(max-width:1024px){body.elementor-page-22360 .section-masthead .section-masthead__background{height:70vh;}body.elementor-page-22360 .section-masthead .section-masthead__background img.of-cover{object-position:50% 50%;}}@media(max-width:767px){body.elementor-page-22360 .section-masthead .section-masthead__background{height:50vh;}body.elementor-page-22360 .section-masthead .section-masthead__background img.of-cover{object-position:50% 50%;}}</style>{"id":22360,"date":"2026-09-23T11:39:59","date_gmt":"2026-09-23T09:39:59","guid":{"rendered":"https:\/\/futerri.cat\/strategy\/"},"modified":"2026-09-23T11:39:59","modified_gmt":"2026-09-23T09:39:59","slug":"strategy","status":"publish","type":"page","link":"https:\/\/futerri.cat\/en\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22360\" class=\"elementor elementor-22360 elementor-22352 elementor-bc-flex-widget\" 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data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-futestens elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"futestens\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-futestenc\" data-id=\"futestenc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-futestenh elementor-widget elementor-widget-html\" data-id=\"futestenh\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"fut-block fut-estrategia\">\n<article class=\"svc-page svc-estrategia\">\n\n  <header class=\"svc-hero\">\n    <div class=\"svc-hero-inner\">\n      <div class=\"svc-hero-txt\">\n        <p class=\"eyebrow\">Corporate and communication strategy<\/p>\n        <h1 class=\"svc-claim\">\n          <span class=\"sl-line\">A brand with no strategy<\/span>\n          <span class=\"sl-line\">is just a <span class=\"grad-cycle\" data-text=\"logo\">logo<\/span><\/span>\n        <\/h1>\n        <p class=\"svc-hero-lede\">Before designing anything we decide what needs saying, to whom and why, everything else follows from that<\/p>\n      <\/div>\n      <div class=\"svc-hero-media is-wide\">\n        <img decoding=\"async\" src=\"https:\/\/futerri.cat\/wp-content\/themes\/rhye-child\/futerri\/img\/imatge-corporativa.webp\" alt=\"Corporate identity, basic stationery\">\n      <\/div>\n    <\/div>\n    <span class=\"svc-hero-scroll\" aria-hidden=\"true\">Scroll<\/span>\n  <\/header>\n\n  <div class=\"svc-light-run lines-run\">\n    <canvas class=\"poly-lines\" data-lines=\"estrategia\" aria-hidden=\"true\"><\/canvas>\n\n    <section class=\"section svc-carousel\" data-coverflow>\n      <div class=\"svc-pin\">\n        <div class=\"svc-wrap tools-head\">\n          <p class=\"eyebrow\">how we work<\/p>\n          <h2 class=\"svc-h2\">Five ways to put things<br>in order before creating<\/h2>\n        <\/div>\n        <div class=\"svc-stage\"><div class=\"svc-track\"><article class=\"service-piece is-static\"><span class=\"sp-idx\">01<\/span><h3>Brand strategy<\/h3><p>Who you are, what makes you different and how you tell it, with a thread that holds<\/p><\/article><article class=\"service-piece is-static\"><span class=\"sp-idx\">02<\/span><h3>Social media strategy<\/h3><p>Initial plan, content creation and day to day management, tracking what works and what does not<\/p><\/article><article class=\"service-piece is-static\"><span class=\"sp-idx\">03<\/span><h3>Online presence \u00b7 SEO and SEM<\/h3><p>So they find you when they look for you, with organic ranking and search campaigns with clear goals<\/p><\/article><article class=\"service-piece is-static\"><span class=\"sp-idx\">04<\/span><h3>Launch strategy<\/h3><p>Project, product or service, the plan to arrive with force on the day you go live<\/p><\/article><article class=\"service-piece is-static\"><span class=\"sp-idx\">05<\/span><h3>Advertising campaign<\/h3><p>Message, imagery and spot, adapted to every channel and format, and run from start to finish<\/p><\/article><\/div><\/div>\n        <div class=\"svc-controls\">\n          <button class=\"svc-arrow svc-prev\" type=\"button\" aria-label=\"\u2039\">\u2039<\/button>\n          <div class=\"svc-dots\"><span class=\"on\"><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n          <button class=\"svc-arrow svc-next\" type=\"button\" aria-label=\"\u203a\">\u203a<\/button>\n        <\/div>\n        <p class=\"tools-note\">Every strategy connects with the people who build it\n          <a href=\"https:\/\/futerri.cat\/creacio\/\">Creation <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n      <\/div>\n    <\/section>\n\n    <section class=\"svc-say\">\n      <div class=\"svc-wrap\">\n        <h2 class=\"svc-say-h mask-reveal\">A product only launches <span class=\"hl\">once<\/span><\/h2>\n        <p class=\"svc-say-lede\">That is why the launch is planned beforehand, with the message, the timing and the channels agreed<\/p>\n      <\/div>\n    <\/section>\n  <\/div>\n\n  <section class=\"split-scroll\" data-scrollsplit data-dist=\"30\" data-turn=\"8\" data-cap=\"0.45\">\n    <div class=\"ss-pin\">\n      <div class=\"ss-media ss-a\"><img decoding=\"async\" src=\"https:\/\/futerri.cat\/wp-content\/themes\/rhye-child\/futerri\/img\/producte.webp\" alt=\"\" loading=\"lazy\"><\/div>\n      <div class=\"ss-media ss-b\"><img decoding=\"async\" src=\"https:\/\/futerri.cat\/wp-content\/themes\/rhye-child\/futerri\/img\/packaging.webp\" alt=\"\" loading=\"lazy\"><\/div>\n      <div class=\"ss-txt szc\">\n        <p class=\"eyebrow\">From the plan to the shelf<\/p>\n        <p class=\"ss-title\">The product and its packaging<br>tell the same story<\/p>\n        <p class=\"ss-lede\">We design the whole launch, what it says, how it looks and how it reaches the hands of whoever will buy it<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"svc-cta section-dark\" data-bg=\"dark\">\n    <div class=\"svc-wrap\">\n      <h2 class=\"svc-cta-title\">Shall we start with the<br><span class=\"grad-cycle\" data-text=\"why\">why<\/span>?<\/h2>\n      <p class=\"svc-cta-lede\">Tell us where you are and where you want to get to, the first conversation is always for listening<\/p>\n      <a class=\"btn svc-cta-btn\" href=\"https:\/\/futerri.cat\/contact\/\">Let's talk <span aria-hidden=\"true\">\u2192<\/span><\/a>\n    <\/div>\n    <span class=\"cta-rule\" aria-hidden=\"true\"><\/span>\n  <\/section>\n\n  <section class=\"section projects-3d\">\n    <div class=\"pj-pin\">\n      <div class=\"band-inner pj-head\">\n        <p class=\"eyebrow\">example projects<\/p>\n        <h2 class=\"h-display\">They started with the strategy<\/h2>\n        <p class=\"pj-lede\">Three examples of work that began by setting the initial strategy, everything else followed from there<\/p>\n      <\/div>\n      <div class=\"pj-stage\"><div class=\"pj-track\"><article class=\"pj-card\" data-href=\"https:\/\/futerri.cat\/portfolio\/grup-mon\/\"><div class=\"pj-media\"><img decoding=\"async\" src=\"https:\/\/futerri.cat\/wp-content\/uploads\/2026\/06\/Portada-8-1024x576.jpg\" alt=\"Grup Mon\" loading=\"lazy\"><\/div><div class=\"pj-meta\"><span class=\"pj-cat\">Esdeveniments<\/span><h3 class=\"pj-title\">Grup Mon<\/h3><\/div><\/article><article class=\"pj-card\" data-href=\"https:\/\/futerri.cat\/portfolio\/celler-masroig-video\/\"><div class=\"pj-media\"><img decoding=\"async\" src=\"https:\/\/futerri.cat\/wp-content\/uploads\/2026\/02\/Portada-1-1024x683.jpg\" alt=\"The best ones at your\" loading=\"lazy\"><\/div><div class=\"pj-meta\"><span class=\"pj-cat\">Audiovisuals<\/span><h3 class=\"pj-title\">The best ones at your<\/h3><\/div><\/article><article class=\"pj-card\" data-href=\"https:\/\/futerri.cat\/portfolio\/exho-group\/\"><div class=\"pj-media\"><img decoding=\"async\" src=\"https:\/\/futerri.cat\/wp-content\/uploads\/2026\/02\/Exho-grupo-portada-1024x683.jpg\" alt=\"Exho Group\" loading=\"lazy\"><\/div><div class=\"pj-meta\"><span class=\"pj-cat\">Branding<\/span><h3 class=\"pj-title\">Exho Group<\/h3><\/div><\/article><\/div><\/div>\n      <div class=\"pj-controls\">\n        <a class=\"btn pj-view\" href=\"#\">View project <span aria-hidden=\"true\">\u2192<\/span><\/a>\n        <a class=\"btn-ghost\" href=\"https:\/\/futerri.cat\/projectes\/\">All projects<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/article>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-22360","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy - Futerri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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