Client
Gustpira
Project
Branding
Web
Applications
Web
Applications
Website
Team
Olga Gámez
Francesc Mestre
Maria Julve
Diego Rivera
Francesc Mestre
Maria Julve
Diego Rivera
Applications / Branding / Web
Gustpira
The need
We have had the pleasure of developing the corporate identity, web environment, and physical applications for Gustpira. The main objective was to position this new establishment in Falset through a global design strategy.
The challenge focused on unifying the digital experience and the physical presence of the venue, creating a cohesive visual system that conveyed a unique, highly professional personality fully tailored to the current gastronomic sector.
The name Gustpira is born from a conceptual fusion of the word gust (taste) and the Latin term pira, meaning fire. The logo stands out for its elegant typography and a central isotype built from the letter G, which naturally blends the silhouette of a flame and a wine glass.
This identity visually connects the concept of fire with the deep wine culture of Falset, accompanied by a color palette that combines sand tones and rich, deep browns.
The brand
Website
The website adapts perfectly to any device, from desktops to mobile phones. On large screens, the page displays images of the establishment combined with informative texts about Gustpira’s gastronomy, while on mobile devices, the information is arranged vertically for easier reading.
In both formats, clients can comfortably browse the different menus and easily find the contact options.
The menu
The layout is organized into two symmetrical columns that divide the products by designations of origin. The names of the items stand out in capital letters, while the details of the varieties are placed underneath and the prices remain perfectly right-aligned.
Applications
The visual identity carries over to Gustpira’s physical elements to unify the brand image. The corporate business card features a very clean design that utilizes the identity’s color palette; the front exclusively displays the establishment’s centered logo, while the back gathers all contact and location information, accompanied by a close-up detail of the brand’s iconography.
