Client
Arnau Bes
Project
Branding
Web
Applications
Web
Applications
Team
Olga Gámez
Francesc Mestre
Maria Julve
Diego Rivera
Francesc Mestre
Maria Julve
Diego Rivera
Branding / Web
Arnau Bes
The need
Arnau Bes, a dietitian-nutritionist and personal trainer, needed a comprehensive redesign process to modernize his visual identity and adapt it to a positioning clearly aligned with the sports sector.
The main conceptual challenge was to design a more modern and energetic brand image, accompanied by a digital ecosystem capable of facilitating patient acquisition and appointment booking in a completely intuitive way.
The identity is built with a typeface featuring sharp shapes and strong diagonals that bring dynamism and a sporty character. The logo integrates the initials AB with a customized Futura Medium font, while the blocks of text use the versatile Montserrat Regular to ensure optimal readability.
The color palette combines a dark blue background, which provides solidity and professionalism, with a high-intensity green that transmits energy and strength.
The brand
Website
The digital platform is structured to optimize user experience and conversion, prioritizing nutrition and training services through direct calls to action. The design is fully responsive, ensuring flawless mobile navigation that conveys rigor and clarity.
Applications
The visual system translates to the business cards by cleanly organizing the contact details, the Tarragona clinic, and the registered professional number. The piece incorporates a QR code that directly and seamlessly connects the printed medium with the web platform.
