Client
Riudòlium
Project
Branding
Packaging
Packaging
Team
Olga Gámez
Francesc Mestre
Maria Julve
Diego Rivera
Francesc Mestre
Maria Julve
Diego Rivera
Packaging / Branding
Riudòlium
The need
The Riudoms Cooperative needed to position its new high-end Green Olive Oil (DOP Siurana) within the premium gourmet sector.
The main conceptual challenge was to connect the land's deep roots —marked by 2,000 years of tradition and an ancient Roman stone mill— with the cooperative's contemporary and excellent craftsmanship.
The identity stems from the naming Riudòlium (Riudoms + Dolium, the Roman vessel for oil and wine).. The logo evolves from the classical Roman typeface GC Gelios, customized and architecturally normalized to guarantee optimal legibility..
The visual system is completed by a powerful color palette featuring a black background that makes a vibrant leaf green pop, blending heritage with modern design.
The brand
Packaging
The packaging features two finish versions that elegantly alternate the gloss and matte contrast of the surrounding metallic trencadís shapes.
The front highlights the green elements and the geometric Riudoms skyline, while the back is cleanly structured to hold the brand story, nutritional facts, and official seals.
Photoshoot
The art direction was conceptualized to capture the essence of the brand in a minimalist and elegant way.
Through a deep contrast with a dark background and selective lighting, the bottle’s silhouette and the oil’s glow are emphasized, using natural elements like bread slices and fine wood displays to evoke the cooperative’s artisanal and fresh orchard character.
The result
The project culminates in a high-impact audiovisual piece via 3D bottle rendering and animation. The video dynamically reveals the detailed label textures, precisely combining the vibrant green linework and village architecture with striking light interaction across the dark surface of the container.
