The project stems from Grup Món's desire to unify and create a visual harmony with its agencies, which cover sectors such as wine, politics, or sports. The goal was to build a cohesive identity where most of the mastheads integrate the word "Món", sharing the official typeface or the secondary ones (Roboto and Roboto Condensed).
Furthermore, taking advantage of Grup Món's wide chromatic variety, a specific and exclusive color is assigned to each thematic brand to guarantee the visual coherence of the entire group while respecting its diversity.
The visual identity is based on a brand architecture where Grup Món acts as the central axis. The official Montserrat typography is used, a geometric font that provides clarity and a very clean structure.
The ecosystem is defined by a color palette where each masthead is identified by its own color (such as the blue of elMón, the green of MonPlaneta, or the maroon of VadeVi), reflecting the group’s thematic diversity. This variety is unified at the end of the audiovisual piece, where all the tones merge into the circular gradient of the main isotype.
In addition, both the logo and the isotype adapt perfectly to monochrome black and white versions without losing visual impact.
The digital platform is structured as a multimedia ecosystem under the main masthead of Grup Món, which brings together numerous agencies and mastheads, notably including outlets such as Vadegust, VadeVi and ElMón.
Each website features a modular digital newspaper design with a dynamic grid that prioritizes breaking news and thematic content. The structure balances spaces for images and text blocks to offer a completely intuitive and fast navigation experience.
This format applies to the print publications of the group’s mastheads, such as VadeVi magazine or the Vinari Awards catalog.
The design uses a very clean and visual layout that prioritizes large, attractive images and a clear typographic order, elegantly structuring features, recommendations, and interviews to offer a comfortable and professional reading experience.
The system translates into business cards with a clean layout, divided into two sections by a vertical line featuring the brand’s gradient.
The main logo is located on the left, and the professional information is organized on the right.
Based on this base design, three customized adaptations have been made for the team members, including name, position, phone number, email, and structured addresses for a clear reading.
This project brings together the design work created for the Premios Vinari gala. For the promotion and opening of the festival, we developed the official poster featuring a maroon-toned background that simulates the movement of wine, the corporate photocall that cleanly displays all the event’s sponsors, and the official introductory video—an animated audiovisual piece where flowing wine gives three-dimensional shape to the brand’s symbol.
Likewise, to decorate the stage, large three-dimensional structures were built: one in the shape of the “V” (the cup’s isotype) and another with the full name of Vinari. All this scenery is combined with the theater’s lighting, achieving the ideal atmosphere for photographs, videos, and social media content.
