The project stems from Grup Món's desire to unify and create a visual harmony with its agencies, which cover sectors such as wine, politics, or sports. The goal was to build a cohesive identity where most of the mastheads integrate the word "Món", sharing the official typeface or the secondary ones (Roboto and Roboto Condensed).
Furthermore, taking advantage of Grup Món's wide chromatic variety, a specific and exclusive color is assigned to each thematic brand to guarantee the visual coherence of the entire group while respecting its diversity.
The identity is based on an architecture where Grup Món acts as the central hub. It uses the official typeface Montserrat, a geometric font that brings clarity and a very clean structure.
The ecosystem is defined by a color palette where each masthead is identified with its own (orange, green, sky blue, red, purple, maroon, and yellow).
Both the logo and the isotype adapt perfectly to monochrome versions in black and white without losing visual impact.
The digital platform is structured as a multimedia ecosystem under the main masthead of Grup Món, which brings together numerous agencies and mastheads, notably including outlets such as VadeVi, Vadegust, and El Món.
Each website features a modular digital newspaper design with a dynamic grid that prioritizes breaking news and thematic content. The structure balances spaces for images and text blocks to offer a completely intuitive and fast navigation experience.
This format applies to the print publications of the group’s mastheads, such as VadeVi magazine or the Vinari Awards catalog.
The design uses a very clean and visual layout that prioritizes large, attractive images and a clear typographic order, elegantly structuring features, recommendations, and interviews to offer a comfortable and professional reading experience.
The system translates into unified business cards for the different team members, maintaining a clean and corporate layout. The design clearly organizes professional information, the role adapted to the brand’s color identity, and contact details in a structured way to facilitate a clear reading.
Aquest projecte reuneix el treball de disseny realitzat per a la gala dels Premis Vinari. Per a la difusió i obertura del festival, es va crear el cartell oficial amb un fons en tons granats que simula el moviment del vi, el photocall corporatiu que distribueix de manera neta tots els patrocinadors de l’acte, i el vídeo d’introducció oficial, una peça audiovisual animada on el vi fluid dona forma tridimensional al símbol de la marca.
Així mateix, per decorar l’escenari, es van fabricar unes estructures grans amb volum: una amb la forma de la “V” (l’isotip de la copa) i una altra amb el nom sencer de Vinari. Tot aquest decorat es combina amb la il·luminació del teatre, aconseguint l’ambientació idònia per a fotografies,vídeos i contingut de xarxes socials.
