Client
Centre Vitamina
Project
Branding, Web, Applications and Social Media
Website
Team
Francesc Mestre, Adam Fabra, Olga Gámez
Social Media / Branding / Web
Centre Vitamina
The need
The client contacted us because he needed the creation of the complete identity of a new brand. They were clear about their brand philosophy, and we adapted it to current trends in the sector. The first step was to analyze the client's goals and needs. We then developed the brand identity into a comprehensive corporate playbook, including the brand name, logo, corporate colors, typography, tagline, visual style and values.
Based on this manual, we designed the website, the strategy for social networks and other applications, making sure that everything followed the same strategic line.
The brand
In developing the brand for Vitamina, our focus was on creating an identity that reflected the values we wanted to convey. We designed a versatile logo that could be applied in any circumstance, accompanied by an isotype that allowed the brand to be identified quickly and effectively even without the full logo.
Website
The objective was to design a web page for the center following the strategic line of the brand manual. The idea was for it to be very visual, easy to navigate and with a good user experience.
The same style as in all applications has been followed and key and relevant information for the user has been put. Including all the activities and services offered by the center, the center's philosophy, contact forms and the center's timetables and fees.
Social Media Strategy
Once the brand was created, the client asked us for a key strategy for effective social media management. Following the established brand manual, we developed post templates and ideas based on current industry trends, without leaving aside the previously defined design line.
Other applications
In addition, other types of applications necessary for the client have been designed. We created the vinyls for the exterior glass of the center.
We have also designed the t-shirts for both the Vitamina team and those that will be on sale for the centre's customers.
Team
Creative director
Francesc Mestre
Corporate designer
Francesc Mestre, Adam Fabra
Web designer
Adam Fabra
Social Media Strategy
Olga Gámez
